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Pakistan / Creative Strategy / Fashion

Fresh creative for a crowded category.

Women's fashion group

1 year+Client retention
01 / THE CHALLENGE

A clear problem to solve.

Creative fatigue was affecting campaign consistency in a competitive fashion category.

02 / THE APPROACH

Strategy into action.

Introduced a recurring pipeline of customer reviews, unboxing content and styling videos.

1 year+Reported client retention
WeeklyCreative rotation

Founder portfolio project. Historical results reported by Arslan; results vary by project and do not guarantee future performance.

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