Build trust before the ask.
Canadian finance firm
Trust firstEducational funnel
01 / THE CHALLENGE
A clear problem to solve.
Engage a cold audience for a service requiring a high level of trust.
02 / THE APPROACH
Strategy into action.
Built an education-led funnel, followed by retargeting to introduce the service offer to engaged viewers.
EducationInitial content focus
RetargetingFollow-up approach
Founder portfolio project. Historical results reported by Arslan; results vary by project and do not guarantee future performance.